The relaunch culminates three decades of effort by Cervecería La Tropical to recover, restore and preserve one of Cuba’s most emblematic beer brands.
/PRNewswire-HISPANIC PR WIRE/ — Tropi Crystal recovers its authentic brand identity after reaching an agreement that resolved a dispute in the United States over the rights to the commercial design (trade dress) of the original Cristal beer from Cuba.
Cervecería La Tropical today announced the relaunch of Tropi Crystal, reuniting one of the most beloved brands in Cuban beer history with its founding family.
Niek Vonk, CEO of Cervecería La Tropical in Miami and Manny Portuondo, founder of Cervecería La Tropical in Miami. Tropi Crystal recovers its authentic brand identity and reaffirms its legacy. The relaunch culminates three decades of effort by Cervecería La Tropical to recover, restore and preserve one of Cuba’s most emblematic beer brands.
Since its launch in Havana in 1928 by Cervecería La Tropical, Tropi Crystal became one of the most recognized beers in Cuba. Although the brand returned to the US market in 2023, this new stage represents much more than a relaunch: it symbolizes the recovery of its authentic identity and, at the same time, reclaims the heritage, brewing mastery and legacy that helped define its place in the history of the Cuban beer industry. More than a product relaunch, this moment celebrates the restoration of a Cuban icon, along with the original founding family, and the deep cultural bond that has made Tropi Crystal “The Favorite of Cubans” for generations.
As a result of the legal process, Tropi Crystal recovered its authentic identity, its commercial image (trade dress), its trademark registrations and fundamental elements of its historical legacy.
This relaunch reflects La Tropical’s commitment sustained over three decades to recover, preserve and honor an authentic piece of Cuban cultural heritage and its brewing tradition. Led by Manny Portuondo, founder of Cervecería La Tropical in Miami and a member of the fifth generation of the Kohly family, the project is part of a broader vision aimed at honoring the legacy of Cuba’s oldest brewery, founded in Havana in 1888, while sharing it with new generations of consumers.
“For many people, Tropi Crystal represents memories, traditions and a connection to their roots,” he said. Manny Portuondo, founder of Cervecería La Tropical in Miami. “This relaunch seeks to honor Tropi Crystal’s 98-year legacy and ensure that future generations can continue to enjoy an authentic expression of Cuban culture. Seeing Tropi Crystal reunited with its authentic brand identity and legacy is deeply meaningful for our family, for the Blanco Herrera family and for all those who have kept its history alive.”
Today, Tropi Crystal is established as a symbol of authenticity, resilience and cultural connection. Brewed as a refreshing Caribbean-style pilsner and inspired by Cristal’s original 1928 recipe, the beer keeps alive the tradition that made it a favorite for generations of Cuban consumers on and off the island.
“Tropi Crystal is one of the most recognized names in the history of Cuban beer,” he said. Niek Vonk, CEO of Cervecería La Tropical in Miami. “This relaunch honors the brand’s authentic image while projecting it into the future. Building on the strong presence we have built in South Florida, we continue to expand the brand’s reach, expand its distribution and bring new consumers across the United States to an authentic piece of Cuban beer heritage.”
The Tropi Crystal Family Reunion will be held on July 8, from 6:00 pm to 9:00 pm, at Cervecería La Tropical, located in the Wynwood arts district of Miami. The meeting will bring together media representatives, strategic allies, opinion leaders and community members to celebrate the brand’s authentic identity, its rich heritage and its enduring bond with the Cuban community.
Tropi Crystal is now available at select establishments, restaurants, bars and hospitality venues throughout South Florida.
For the latest news, consumers can follow Tropi Crystal on Instagram, Facebook and X via @CervezaCrystal or visit www.cervecerialatropical.com/tropicrystal.
About Cervecería La Tropical
Cervecería La Tropical is a Miami-based brewery that celebrates the city’s multicultural heritage and lifestyle, while honoring the 138-year legacy of its historic original Cuban brewery and iconic brands such as La Tropical and Tropi Crystal. True to its Cuban soul, La Tropical’s mission is to passionately produce beers and other beverages of the highest quality. Through each of its creations, the brand seeks to share the sun, fun and rhythm that are part of its heritage, connecting with consumers from all over the world.
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SOURCE La Tropical Brewery