- Beyond Limits: toys with therapeutic added value
- License to Play: for fans of classics and viral newcomers
/PRNewswire/ –What will be played in the children’s rooms of the day after tomorrow can be seen regularly at the Toy Fair in Nuremberg. From February 2nd to 6th, 2027, it will provide an early look at the upcoming trends. To this end, the toy fair’s international trend committee analyzed current developments and impulses and identified two defining toy trends for 2027: “Beyond Limits” brings a special aspect of play to the fore: the therapeutic potential of toys. The second trend, “License to Play,” delves into the diverse world of licensed toys. The ToyTrends can be experienced live in the special area of the same name in the center of the toy fair entrance. Numerous product examples provide retailers with valuable inspiration for designing their range. The offering is rounded off with trend lectures in the Toy Business Forum.
The Spielwarenmesse 2027 ToyTrends: Beyond Limits and License to Play
Playing as therapy
Toys do much more than entertain. When used correctly, they are used regardless of age – for people with disabilities, illnesses such as: B. ADHD, dementia and Parkinson’s, in rehabilitation and at home – a valuable therapeutic tool. The “Beyond Limits” trend makes this potential visible. It shows products that help people maintain or promote their motor and cognitive abilities. This includes toys that are adapted to specific needs due to their size and feel. You can also find products here that create shared experiences or counteract feelings of loneliness.
Licensed worlds conquer fan hearts
Licensed toys are real revenue generators. According to market research institute Circana, they accounted for 37% of global toy sales last year. Sources of inspiration for new licensed worlds are no longer just characters from films, series and games, but increasingly also memes, GIFs or short clips that go viral on social media. The “License to Play” trend makes this clear. It usually only takes a few months from a viral hit to a diverse range of products. Licensed classics such as Pokémon, Star Wars or One Piece reach children across platforms in streaming, games or social media. This creates purchasing opportunities for fans all year round. The trend also introduces Asian brands from the anime and K-pop sectors that are popular worldwide.
The website www.spielwarenmesse.de/de/toytrendsprovides further insights into the two toy trends.
Toy Fair®
It is the industry’s leading global event: the toy fair®. At the B2B event, both key players and startups present their innovations and trends to retailers from all over the world live in Nuremberg. In addition to the comprehensive product range, participants also receive a lot of inspiration for their everyday business life as well as valuable industry knowledge and useful market orientation at what is the most important meeting point for them. In addition, the multifunctional platform Spielwarenmesse Digital and the e-journal “Spirit of Play” provide topics, analyzes and insights about gaming all year round. The name has been Spielwarenmesse since 2013® protected as a word mark in Germany.
Trade fair date: Toy Fair® Tuesday to Saturday, February 2nd – 6th, 2027