- Beyond Limits: Toys with therapeutic added value
- License to Play: For fans of classics and new viral trends
/PRNewswire/ — What will shape play in the children’s rooms of the future is regularly shown at the Spielwarenmesse in Nuremberg. From February 2 to 6, 2027, the fair will offer an advance view of trends in the sector. To this end, the international TrendCommittee of the Spielwarenmesse has analyzed current developments and main trends, identifying two key ToyTrends for 2027: With “Beyond Limits”, a special aspect of play comes to the fore: the therapeutic potential of toys. The second trend, “License to Play,” dives into the diverse world of licensed toys. The ToyTrends will be experienced live in the special area of the same name, centrally located at the main entrance of the Spielwarenmesse. Numerous product examples provide retailers with valuable inspiration for shaping their assortment. The offer is completed with talks on trends at the Toy Business Forum.
The Spielwarenmesse 2027 ToyTrends: Beyond Limits and License to Play
Play as therapy
Toys do much more than entertain. When used correctly, they become a valuable therapeutic tool for people of all ages and for people with disabilities or disorders such as ADHD, dementia or Parkinson’s, both during rehabilitation processes and at home. The “Beyond Limits” trend highlights this potential. Showcases products that help people maintain or develop their motor and cognitive skills. It also includes toys adapted to special needs thanks to their size and tactile properties. Likewise, it presents products that encourage shared experiences or help combat feelings of loneliness.
Licensed worlds win the hearts of fans
Licensed toys are real money makers. According to market research institute Circana, they accounted for 37% of global toy sales last year. The sources of inspiration for new licensed worlds are no longer limited to characters from movies, series and video games, but increasingly include memes, GIFs and short videos that go viral on social networks. The “License to Play” trend makes this clear. From a viral success to the development of an entire universe of products, it usually takes just a few months. Licensed classics such as Pokémon, Star Wars and One Piece reach children through multiple platforms, such as streaming services, video games or social networks. This creates purchasing opportunities for fans throughout the year. In addition, the trend features Asian brands from the anime and K-pop sectors that enjoy great global popularity.
The website www.spielwarenmesse.de/en/toytrends provides more information about the two ToyTrends.
Toy Fair®
Toy Fair® It is the leading event in the sector worldwide. This B2B event brings together large companies as well as young talents and start-ups to present visitors from all over the world with the latest trends in games and toys. The event par excellence of the sector presents the entire range of products and services that currently exists and provides specialized knowledge and clear market orientation with inspiring proposals to boost your daily business. For its part, the multifunctional platform Spielwarenmesse Digital and the digital magazine Spirit of Play They cover current events in the sector throughout the year through numerous reports, reports and analyses. Spielwarenmesse® It is a registered trademark in Germany since 2013.
Next edition: Spielwarenmesse® Tuesday, January 2 to Saturday, February 6, 2027