- Beyond Limits: toys with added therapeutic value
- License to Play: for fans of great classics and new viral phenomena
/PRNewswire/ — The toy trends that will be found in children’s rooms tomorrow are revealed each year at the Spielwarenmesse in Nuremberg. From February 2 to 6, 2027, the show will offer an overview of upcoming trends. For this, the international TrendCommittee of the Spielwarenmesse analyzed current developments and dynamics and identified two major ToyTrends for 2027: With “Beyond Limits”, a particular aspect of play is highlighted: the therapeutic potential of toys. The second trend, “License to Play”, immerses us in the diverse world of licensed toys. Visitors will be able to experience ToyTrends live on the special dedicated area, located in the heart of the central entrance (Mitte) of the Spielwarenmesse. Numerous product examples will offer professionals in the sector valuable inspiration for composing their assortments. Conferences devoted to trends, organized at the Toy Business Forum, will complete the program.
The Spielwarenmesse 2027 ToyTrends: Beyond Limits and License to Play
Play as therapy
Toys do more than entertain. Used appropriately, they constitute a valuable therapeutic tool, whatever the age, for people with disabilities, suffering from pathologies, such as ADHD, dementia or Parkinson’s disease, whether in rehabilitation or at home. It is this potential that the “Beyond Limits” trend highlights. This includes products that help people preserve or develop their motor and cognitive skills. Among them are toys adapted to specific needs thanks to their size and texture. There are also products that promote shared experiences or help combat feelings of loneliness.
The world of licenses appeals to fans
Licensed toys are real revenue drivers. According to the market research institute Circana, last year they represented 37% of global toy turnover. To create new licensed universes, sources of inspiration are no longer limited to characters from films, series or video games, but increasingly come from memes, GIFs or short videos that go viral on social networks. This is what the “License to Play” trend highlights. From the viral phenomenon to the development of an entire universe of products, it often only takes a few months. License classics such as Pokémon, Star Wars or One Piece reach their young audiences on different platforms, whether by streaming, through video games or on social networks. They thus create new purchasing opportunities for fans throughout the year. The trend also highlights Asian brands from the worlds of anime and K-pop, which are experiencing growing popularity around the world.
The website www.spielwarenmesse.de/en/toytrendsprovides further information on both ToyTrends.
Toy Fair®
This is the industry’s flagship global event: the Spielwarenmesse.®. During this B2B event, Key Players as well as startups present their innovations and trends to global trade live from Nuremberg. At this unmissable event, attendees not only find a comprehensive product offering, but also an endless source of inspiration for their business, as well as valuable industry knowledge and useful market guidance. In addition, the multifunctional platform Spielwarenmesse Digital and the electronic magazine “Spirit of Play” provide topics, analyzes and insights into the gaming world all year round. Since 2013, the name Spielwarenmesse® is protected as a word mark in Germany.
Dates of the toy fair® : from Tuesday 2 to Saturday 6 February 2027