The award recognizes leadership in creating connected and scalable supply chain solutions that improve collaboration, compliance and efficiency.
/PRNewswire/ —Loftwarea global leader in product identification and supply chain collaboration, today announced that Michelle Northey, Chief Product Officer, has been awarded the Women in Supply Chain Forum™ 2026 award in the Pioneers category. This award recognizes exceptional women who drive innovation, advance the supply chain industry and create tangible business impact.
As Chief Product Officer, Northey leads Loftware’s global product strategy, product management, product marketing, user experience, and learning experience. He has played a pivotal role in shaping the company’s vision for better connected supply chains through innovations such as Loftware Connectwhich enables companies and their trading partners to collaborate more effectively, accelerate supplier onboarding, improve product identification accuracy, strengthen regulatory compliance, and increase visibility across complex global operations.
“Michelle has been instrumental in transforming the way our customers connect, collaborate and innovate,” said Jim Bureau, president and CEO of Loftware. “His ability to address customer challenges and transform them into scalable, forward-thinking solutions has helped position Loftware at the forefront of supply chain transformation. This recognition is a testament to his vision, leadership and commitment to driving significant value for our customers.”
With over 25 years of experience leading enterprise SaaS products, Northey has built a reputation for defining bold product strategies and achieving business results. Since joining Loftware, he has transformed the Product organization into a strategic innovation engine focused on customer outcomes, platform growth, and AI-driven innovation.
Among his recent accomplishments, Northey led the strategy and launch of Loftware Connect, advanced connected packaging capabilities to strengthen product traceability and the consumer experience, and established a customer-centric operating model that drives product innovation. Under Northey’s leadership, Loftware solutions have helped clients achieve significant operational and compliance impact, including average savings of $1.3 million in operational costs and $750,000 in avoided regulatory fines per event.
Northey also leads Loftware’s AI product strategy, integrating AI and intelligence more deeply into both the product roadmap and internal execution to improve productivity, decision-making and customer value. This includes advancing AI-powered automation, intelligent insights and enabling capabilities that help companies strengthen their regulatory readiness, improve traceability and optimize operational efficiency in increasingly complex global supply chains.
“I am honored to receive this recognition alongside so many inspiring women who are shaping the future of supply chains,” said Northey. “This award reflects the incredible collaboration of our teams, our customers and our partners. Together, we help organizations build more adaptable, resilient and intelligent supply chains that improve performance and efficiency at scale.”
The Women in Supply Chain Forum™ recognizes leaders who make significant contributions to the industry through innovation, leadership, mentorship and tangible business impact. Northey’s recognition underscores Loftware’s continued commitment to advancing technologies that help organizations modernize product identification, improve supply chain collaboration and navigate an increasingly volatile global marketplace.
To learn more about career opportunities at Loftware, visit the Loftware careers page.
About Loftware
Loftware is a world leader in product identification. Our cloud solutions drive real-time collaboration, ensure regulatory compliance, improve authenticity and provide supply chain traceability, from product development to consumer interaction. We provide scalable, data-driven packaging and labeling technologies that help companies accelerate time to market, improve efficiency, and connect physical products with digital experiences. Trusted by global brands and backed by over 40 years of innovation, Loftware serves clients across industries with offices in the US, UK, Slovenia, China and Singapore.
Loftware Media Contact:Laura Hindley, Senior Manager, PR and Content,[emailprotected]