Generating millions of views online, the viral hit comes to life through the official music video and a sing-along experience filmed on location in Puerto Rico.
/PRNewswire-HISPANIC PR WIRE/ — After capturing the attention of millions of people on social networks, the viral song from Puerto Rico that became an unofficial anthem for those who dream of visiting the Island now has a video musical oficialand one sing-along experiencetaking this internet phenomenon from the screens to some of the most emblematic experiences in Puerto Rico.
DISCOVER PUERTO RICO BRINGS LIFE TO PUERTO RICO’S VIRAL SONG WITH THE RELEASE OF ITS OFFICIAL MUSIC VIDEO
The music video and its sing-along version debuted today after several weeks of online momentum that transformed the song from a fun social media creation to a celebration among Puerto Rican fans.
Since its release, the song has generated hundreds of millions of views on various social platforms, inspiring user-created content, spontaneous performances and extensive online participation. As the phenomenon continued to grow, its creator, Bill Stiteler (Saxboy Billy)y Discover Puerto Ricothe Island’s official destination marketing organization, joined forces to bring the song to life through an official music video filmed in Puerto Rico.
The project represents a rare evolution from a fan-driven viral song to an official production, transforming an organic social media phenomenon into a celebration of Puerto Rico’s culture, communities and regional identity.
The story behind the phenomenon
“I created the song because Puerto Rico is one of those places that leaves a lasting impression on people,” said Bill Stiteler, creator of the Puerto Rican song. “I never imagined that I would connect with so many people on the internet, much less that it would give me the opportunity to film an official music video on the Island. It has been incredible to see how people have embraced the song and made it their own.”
Giving life to the song
The production recreates many of the places, experiences and moments mentioned in the song, transforming the lyrics into a visual tour of Puerto Rico. Filmed in multiple regions of the Island, the video takes viewers beyond the traditional tourist experience to showcase the places, people and culture that make Puerto Rico unique.
Although San Juan and Caguas are central protagonists of the story, the video highlights the richness and diversity that exists throughout the Island, inviting the public to discover the different regions, municipalities and experiences that Puerto Rico has to offer.
The music video was filmed in iconic locations highly appreciated by residents and visitors, including Old San Juan, El Morro, T-Mobile District, Toro Verde Urban Park, downtown Caguas, Balneario Monserrate, Terruño and the Luquillo Kiosks, as well as Las Croabas in Fajardo. Throughout the production, viewers experience the spirit of Puerto Rico through its music, cuisine, culture, outdoor adventures and renowned hospitality.
Bringing The Song To Fans Everywhere
Because no summer song is complete without everyone being able to sing it, Discover Puerto Rico also launched an official sing-along version on YouTube, allowing people from anywhere to perform this viral hit.
The experience features a friendly coquí that guides viewers through the lyrics, turning one of Puerto Rico’s most beloved symbols into the ideal companion to the “official” song of the summer.
Together, the official video and sing-along version invite fans to not only see the song come to life, but also to become part of the phenomenon.
Why Discover Puerto Rico Supported The Song
“From the moment we saw the incredible response the Puerto Rican song had on the internet, we knew it represented something much bigger than just a viral trend,” said Storm Tussey, Marketing Director of Discover Puerto Rico. “The song captured the joy, pride and energy that people feel when they experience Puerto Rico. By bringing Bill to the Island, we wanted to celebrate that authenticity while showing that Puerto Rico is much more than a single destination. This video is an invitation to discover the people, communities and experiences that make the Island unique.”
A Journey Beyond San Juan
While San Juan is the gateway for many visitors, the music video intentionally highlights some of the communities, landscapes and experiences that reflect the diversity of Puerto Rico.
The project focuses on different corners of the Island, from the cultural heart of Caguas and the coastal energy of Luquillo to the natural beauty of Fajardo. Through the song, viewers discover a Puerto Rico full of local traditions, regional flavors, outdoor adventures and authentic experiences present in all its regions.
The production also highlights Puerto Rican brands such as Arrecife, whose swimsuits appear throughout the video, and Malta, which participates as the project’s official beverage partner.
Why Summer is the Perfect Time to Visit Puerto Rico
The launch coincides with one of the most vibrant and rewarding seasons of the year in Puerto Rico. Summer on the Island represents the essence of the Caribbean at its finest, offering experiences that can only be enjoyed during this time.
Visitors can enjoy the warmest ocean temperatures of the year, ideal for snorkeling, diving, sailing, paddleboarding, kayaking and other water activities. Summer also brings some of Puerto Rico’s most distinctive natural and cultural experiences, including bioluminescent bays at their best, leatherback turtle nesting and hatching season, ideal conditions for beginner surfers on the east and south coasts, and seasonal celebrations like Piña Colada Month in July and Rum Month in August.
Whether inspired by the song, the video, or the experiences featured in both, travelers are invited to discover why summer continues to be one of the best times to visit Puerto Rico.
The official music video and sing-along version are now available through Discover Puerto Rico’s digital platforms and social channels.
To watch the video, discover summer travel inspiration, and access seasonal deals, visit DiscoverPuertoRico.com.
About Discover Puerto Rico
Discover Puerto Rico is a private, non-profit Destination Marketing Organization (DMO) whose mission is to position Puerto Rico to the world as a premier tourist destination. The organization promotes the prosperity of Puerto Rico by collaboratively promoting the diversity and uniqueness of the Island for leisure tourism, business trips and events. The DMO is responsible for leading all global marketing, sales and promotion initiatives of the destination, working closely with government entities and private sector organizations that are part of Puerto Rico’s tourism industry, as well as with the community in general, to promote the economic development of the Island. To discover everything that Puerto Rico has to offer, visit DiscoverPuertoRico.com.
SOURCE Discover Puerto Rico