A leadership development coach that lives in your pocket

TransforMe AI Storytelling Coach was born: what if there could be a coach in your pocket?

The moment learning expires

The energy in the room on the last day of the workshop is the highest point of the entire journey. And it’s also the beginning of the problem.

Because leaders walk out inspired — and then the inbox fills, the next session is three weeks away, and the momentum leaks out drop by drop. Knowing the principles of a good story is one thing. Shaping the right message for a hostile stakeholder, or a board, or a make-or-break pitch — the night before it happens — is something else entirely. A skill only becomes a capability when it’s applied, tested, and refined in the real moment.

Most programmes, irrespective of how well-designed they are, have no answer for what happens between sessions. That gap is exactly where Arjun was standing that night.

A coach, not a content machine

Now, we could have built something that hands you a polished paragraph on demand. That’s the easy version. But that’s not coaching — that’s just handing someone the paint and skipping the primer.

If you’ve been in my workshops, you know the analogy: your logic and data are the paint, the story is the primer — skip it and even the best paint chips off the wall in weeks. I didn’t want a tool that writes for you. I wanted one that does what I do in a live session: help you discover what you’re actually trying to say, then sharpen it until it lands.

Take Govindan, the CMO at TransforMe who used the AI coach ahead of our half-yearly offsite. He told us a story about his three-year-old son, who flings open the front door for anyone who rings the bell, no matter how many times he’s told not to. Months of telling him why it isn’t safe hadn’t worked.

Govindan decided to change his tactic. Last week with builders on site, he asked one of them to ring the bell and, the moment his son opened it, he should pick him up in his arms and walk him a few steps away. Govindan’s son, understandably, was quite shocked by this strange man picking him up and starting to walk away. His son never opened that door for a stranger again after those 90 seconds.

With this story, he landed his key message to all of us in the room – months of marketing experiments had barely moved the needle, while the right one moved it overnight. Some experiments fail for months. The right one can land in ninety seconds — our job is finding which is which.

So the coach doesn’t ask “what do you want me to write?” It asks what I’d ask, sitting across from you: What are you really trying to say? Who’s your Sam — the one person in that room? What do you want them to feel, and what do you want them to do next? It pushes back when a story leans on logic and misses the human moment, drawing on real coaching examples, built on 20 years of my own work across industries and boardrooms.

Why this isn’t AI bolted onto a workshop

Most AI in this space is retrofitted — a feature stapled onto an existing programme. We built it the other way around: the methodology came first, the technology was built to serve it. It’s the whole thing.

Where this is going

This app is just the first step. The real vision is to bring storytelling coaching into the flow of work itself — showing up as you draft an email, prep a meeting or pitch, when you’re shaping a message that has to land.

Coaching has always been a prisoner of the calendar. The best support is what shows up when the need arises. That’s our north star.

Leadership development doesn’t end when the workshop does. That’s where the real work begins. I learned that from a phone call at 11:40 at night — and now, for the first time, when that call comes, there’s finally something there to answer it.

The author, Gatik Chaujer, is Co-Founder, TransforMe.

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