The premium brand of spicy tamarind flavored shots made with blanco tequila is the perfect cold shot for any pre-drinker.
/PRNewswire-HISPANIC PR WIRE/ — Big Badthe spicy tamarind-flavored shot brand co-founded by the world-renowned Mexican content creator Luisito Comunicais adding a little spice to Cinco de Mayo celebrations everywhere.
Small Bottle, Big Party: Celebrate Cinco Big with the New 50ml Size of Gran Malo
“Cinco de Malo” is the official and spicy version of Gran Malo for Cinco de Mayo. It is an invitation to elevate Cinco celebrations by adopting the bold, sweet and spicy flavors that define the brand. More than a holiday, Cinco de Malo is a state of mind. That’s why Gran Malo is calling on fans who appreciate premium tequila to channel the “Malo” energy and add some tamarind heat to their Cinco festivities, creating unforgettable moments.
Gran Malo is the leading spirits brand in California across all major Hispanic chains* and continues to grow in popularity, primarily in key expansion markets such as Miami, Houston, San Jose and Chicago. Its popularity comes from its versatility as the perfect shot for any celebration—especially the precopeo, or pre-party, for holidays and social gatherings like Cinco de Mayo.
What makes Gran Malo the perfect tequila shot for Cinco de Mayo?
- Seriously Bold Flavor: Made from agave with a bold and refreshing touch, Gran Malo has the perfect mix of citrus, sweet and spicy tamarind flavor.
- Made for the moment: Gran Malo is for those who embrace the spirit of Cinco de Mayo—it’s anything but subtle. It’s the taste of a good time: a little chaos, a lot of flavor and the spice that gets the celebration going. Whether you’re starting the pre-drink at home, hitting up your favorite spot, or hosting the ultimate party, Big Bad is ready to keep you company all night long, no matter how it turns out.
- Great things come in small packages: Just in time for Cinco de Mayo, the new 50ml size is now available in a pack of 8 or as a single unit.
To make this Cinco de Malo truly legendary, Gran Malo is lighting up the party with a giveaway.
Big Bad Giveaway: Take Your Next Party “Big”
Big Bad will give one lucky fan everything they need to throw the coolest party this summer — including branded merchandise, party setup and more. The grand prize is valued at $10,000. Additional prizes are available to spice up your summer with a chance to win Gran Malo branded speakers, tattoos, shot glasses, hats and more!
Entries will be accepted for a chance to win from now until June 30, 2026. For more information and how to enter, visit: https://granmalosweepstakes.com/.
Small Bottle, Big Party: Celebrate Cinco Big with the New 50ml Size of Gran Malo
Bad things can happen at any time and anywhere with the Big Bads. Available in select markets just in time for Cinco, Gran Malo is introducing its new 50ml size, now available individually and in packs of eight. Gran Malitos delivers the same citrusy, sweet and spicy flavor in a convenient single serve, meaning they’re the perfect shot to get the party started.
Best served as a cold shot, Gran Malo is perfect for raising the spiciness level at any party occasion or Cinco celebration. Its characteristic blend of macerated Mexican chiles and natural tamarind flavor, inspired by the spicy sweets of Mexican culture, has made Gran Malo a standout product among other tequila-based beverages and a highly differentiated offering in the flavored shots category.
True to its authentic Mexican roots, Gran Malo draws inspiration from traditional papel picado and iconic characters from Mexican folklore – featuring El Diablo and La Calaca – throughout its embellished logo and packaging, making it the perfect centerpiece of any Cinco celebration.
Gran Malo is available in 750ml bottles (SRP $19.99) and in 50ml size – single (SRP $1.99) and eight-pack (SRP $15.99) in select markets. To find Big Bad, visit granmalo.com and follow @big.bad y @luisitocomunica and Instagram.
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of AZ, CA, CO, FL, IL, NM, NV and TX who are 21 years of age or older. Void where prohibited. Giveaway begins at 12:00:00 PM ET on 4/1/26 and ends at 11:59:59 PM ET on 6/30/26. The cash portion of any prize will be awarded via PayPal. Consult the Official Rules to find out how to enter, odds, prize details and restrictions. Sponsor: E. & J. Gallo Winery.
**Approximate retail value of all items in the Grand Prize is $10,000. This is not a $10,000 cash prize.
About Luisito Comunica:
Based in Mexico, Luisito Comunica is a content creator, avid traveler, author, speaker and entrepreneur, who with his charisma and unique adventurous style, has built a large audience of followers and like-minded enthusiasts throughout Mexico, Latin America and beyond. Currently, Luisito has a combined total of 128 million followers on his social platforms. Luisito is regularly recognized as the individual Mexican YouTube creator with the most subscribers, having maintained that distinction on more than four consecutive occasions. Recently, Luisito has spoken at leading global conferences, including the World Economic Forum in Davos, YouTube’s Brandcast event in Mexico, and the first Mexican edition of Vidcon. You can learn more about Luisito Comunica by following @luisitocomunica and Instagram.
About Casa Lumbre:
Founded and headquartered in Mexico, Casa Lumbre is a global spirits company that develops, produces and incubates premium and award-winning spirits. Originally known for its mezcals, liqueurs and tequilas, Casa Lumbre continues to leverage its values and global perspective to expand beyond Mexican spirits. More information about Casa Lumbre is available at www.casalumbre.com.
About Spirit of Gallo:
Spirit of Gallo is the second largest spirits supplier in the United States by volume and represents some of the industry’s most iconic brands, including: High Noon Hard Seltzer, New Amsterdam Vodka, E&J Brandy, RumChata, Camarena Tequila, RumHaven, Stratusphere Gin, The Dalmore Scotch Whiskey, Tequila Komos, Don Fulano Tequila, Horse Soldier Bourbon, Amaro Montenegro and Condesa Gin. The entire portfolio is presented in www.spiritofgallo.com.
* Source:CA, Year to date ending 12/31/2025
Photo – https://mma.prnewswire.com/media/2971054/Gran_Malo_Bottle.jpg
Logo – https://mma.prnewswire.com/media/2971055/Gran_Malo_Logo.jpg
SOURCE Big Bad