Starting with a campaign video
The campaign is launched with an audiovisual piece featuring Gatorade’s global roster of soccer players alongside young athletes – sweating to perfect their craft. From the precision of Pulisic’s first touch to Vini Jr.’s delicate touch over a crowd of defenders and Alvarez leaping over an oncoming goalkeeper without breaking stride, every moment reflects how sweat, hard work and Gatorade’s science-backed formula can take you where shortcuts can’t. The video features the song “Beto’s Horns” by CA7RIEL & Paco Amoroso, Fred Again.., and Ezra Collective, with narration by legendary soccer figure Clint Dempsey.
“Every opportunity I get to compete I take it as an honor – something I have worked toward my entire career, and Gatorade has been a key part of that journey. Being a part of this campaign means a lot to me, because it is recognition of the unwavering commitment to the sweat and hard work it takes to perform at the highest level,” said Julián Álvarez, team Gatorade athlete.
Sweating Science
Gatorade also brings its legacy of multiple decades of sports science experience to the national team benches of Brazil, Colombia and Canada. In soccer, players can lose between 1 and 2 liters of fluid through sweat during a 90-minute match¹ – and of all the team sports studied, significant dehydration has been most consistently reported in soccer. This insight informs Gatorade’s category-leading hydration science, helping to translate sweat loss data into precise nutrition and hydration strategies for performance.
Gatorade’s product portfolio – which is scientifically designed to replace what athletes lose in sweat – is directly integrated into the training and match protocols of national teams on multiple continents. The Brazil national team recently underwent sweat testing with the Gatorade Sports Sciences Institute (GSSI), offering each player personalized hydration information based on their sweat loss to help them better understand their unique performance needs.
“Gatorade has been there for football players for decades as they pour all their effort into this wonderful sport,” said Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US. “As these world-class athletes prepare to compete, this campaign is a celebration of the relentless sweat they put in. No shortcuts, luck or tricks are involved.”
This is just the beginning of the campaign – which will roll out globally across social media, digital and in-person activations in the coming months, from disruptive outdoor advertising to a limited-edition global apparel collaboration. Fans can follow Gatorade’s social media channels for the latest news about the campaign.
About Gatorade
Gatorade, a division of PepsiCo (NASDAQ: PEP), has been built with more than 61 years of studying athletes and the science of sweat. Trusted by athletes of all levels, from community fields to the most prestigious international stages, in more than 80 countries around the world, Gatorade’s range of scientifically formulated hydration and performance products are designed to replace what athletes lose and fuel what they need to perform at their best. For more information, visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary portfolio of convenient foods and beverages that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Convenient Foods and Beverages Winning with pep+ (PepsiCo Positive). pep+ is our end-to-end strategic transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.comand follow us on X (Twitter), Instagram, Facebook and LinkedIn @PepsiCo.
1 Barnes KA, et al. (2019). Normative Data for Sweating Rate, Sweat Sodium Concentration, and Sweat Sodium Loss in Athletes: An Update and Analysis by Sport. Journal of Sports Sciences. Gatorade Sports Science Institute.
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