2024 Outlook: Travel to Become Top Business Priority

The majority of UK travel managers (89%) say travel is a growing business priority in 2024, anticipating increased budgets driven by return-to-office policies, inflation and ESG requirements. This is a key finding in new research by Uber for Business – a global platform managing rides and meals – which reveals the resurgent demand for business travel. 

The research, drawing insights from over 250 corporate travel managers across the UK, reveals the top business travel trends and challenges to watch in 2024. In this landscape of shifting dynamics, where emphasis on ESG requirements is intensifying, there is an increasing need for innovative travel management solutions.

The Rise of ESG Reporting 

ESG reporting is becoming increasingly vital in corporate travel, as organisations seek to align travel practices with broader sustainability goals and government requirements. This shift is evident in the attitudes and practices of UK travel managers: 

  • 61% of respondents report that rising climate concerns are leading to significant changes in their travel policies
  • 39% consider ESG reporting a high priority when selecting vendors or partners, insisting that all partners offer green reporting 
  • 78% express satisfaction with the ESG reporting capabilities of their current provider

Jenna Brown, Head of Uber for Business UK, comments: “As UK travel managers prepare for an increase in business travel, it’s important for the industry to focus on sustainability and efficiency. Businesses tell us that they want to reduce their carbon footprint without compromising on the transport options. The launch of our sustainability dashboard can help, providing a simple tool for companies to monitor and report CO2 emissions from employee trips helping travel can meet reporting requirements while keeping costs low.”

Navigating an Evolving Landscape 

UK travel managers are gearing up to tackle a range of challenges in 2024, including:

  • 33% of respondents identify navigating evolving travel restrictions as a top concern 
  • 31% highlight the need to ensure exceptional safety standards 
  • 29% point out the importance of adapting to traveller preferences, such as belding personal trips with business travel 

Financial considerations are also shaping travel management strategies:

  • 53%of respondents indicate that inflation and rising travel costs are expected to contribute to higher travel budgets in 2024
  • 52% foresee that evolving work habits, like hybrid working and return-to-office mandates, will inflate budgets
  • 51% predict ESG requirements for more sustainable travel will push up budgets 

In response, travel managers are setting clear priorities for the year ahead, emphasising flexibility in travel choices and gathering employee feedback to respond effectively to real-time insights.

The Future of Tech and AI 

There is a clear call among UK travel managers for new technology and solutions in response to the rapidly changing travel landscape. However, the sheer variety of tools available, each claiming to optimise different travel management aspects, poses a challenge in choosing the most effective and appropriate solutions.

  • 97% of respondents plan to prioritise the adoption of new tech to keep pace with evolving demands
  • 44% describe their approach to tech adoption as proactive and rapid, actively and swiftly integrating the latest innovations 
  • 79% agree that the abundance of tech resources can be overwhelming, underscoring the complexity and vastness of the tech landscape in the sector

The potential impact of generative AI on corporate travel is also gaining attention, highlighting significant trends and perspectives among UK travel managers: 

  • 77% of respondents feel the influence of generative AI in their work, indicating its growing presence in the sector 
  • 92% anticipate this impact to escalate over the next five years
  • 31% foresee that AI will make their job more interesting, while 26% believe that AI might compete with their job

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