- The gasoline-powered Toyota Corolla Cross and the hybrid Grand Highlander recorded their best results in history
- Lexus RZ and NX plug-in hybrid recorded their best results ever
- 32 electric vehicle options available from Toyota and Lexus brands
- TMNA EV sales in March were 115,422, representing an increase of 2.5%
/PRNewswire-HISPANIC PR WIRE/ — Today, Toyota Motor North America (TMNA) reported that March 2026 sales in the United States were 211,617 vehicles, representing an increase of 8.5% in volume and 4.9% in daily sales rate (DSR) compared to March 2025. Electric vehicle sales during the month amounted to 115,422, which represents an increase of 2.5% in volume and 6.6% in DSR, and represents 54.5% of the total sales volume.
Toyota Motor North America publishes its sales results for March and the first quarter of 2026 in the United States (PRNewsfoto/Toyota Motor North America)
For the first quarter, TMNA reported sales of 569,420 vehicles, reflecting a decrease of 0.1% in volume and 0.1% in DSR compared to March 2025. Electric vehicle sales in the first quarter totaled 287,276, reflecting a decrease of 0.5% in volume and 43.3% in DSR, and represent 50.6% of total sales volume.
The Toyota division reported sales of 182,606 vehicles in March, reflecting a 6.9% decline in volume and a 3.2% decline in DSR. For the quarter, the Toyota division reported sales of 488,468 vehicles, reflecting a 0.3% increase in volume and 0.3% increase in DSR.
The Lexus division reported sales of 29,011 vehicles in March, reflecting a 17.3% decline in volume and a 14.0% decline in DSR. For the quarter, the Lexus division reported sales of 80,952 vehicles, reflecting a 2.5% decrease in volume and a 2.5% decrease in DSR.
“Our first quarter results demonstrate the underlying strength of our business,” said Andrew Gilleland, senior vice president of Toyota Motor North America’s Automotive Operations Group. “We maintained stable sales year-over-year, even as we faced production constraints and reduced inventory during the launch phase of our traditional sales leader, the new RAV4. This resilience gives us tremendous confidence as we make progress toward achieving our annual goals.”
Highlights(by volume, unless otherwise stated)
TMNA:
- First quarter sales decreased by 0.1%
- Electric vehicle sales in the first quarter were 287,276, reflecting a decrease of 0.5%
- March sales decreased by 8.5%
- Electric vehicle sales in March were 115,422, reflecting an increase of 2.5%
- Currently, there are 32 total electric vehicles available at Toyota and Lexus dealerships.
- Lowest incentives among full-line manufacturers
Toyota Division:
- The gasoline-powered Toyota Corolla Cross and the hybrid Grand Highlander recorded their best results in history
- First quarter sales increased by 0.3%
- Electric vehicle sales in the first quarter were 252,369, reflecting a decrease of 1.4%
- March sales recorded a decrease of 6.9%
- Electric vehicle sales in March were 101,500, reflecting an increase of 2.4%
Lexus Division:
- The RZ and the NX plug-in hybrid recorded their best results in history
- First quarter sales decreased by 2.5%
- Electric vehicle sales in the first quarter were 34,907, reflecting an increase of 6.2%
- March sales decreased by 17.3%
- Electric vehicle sales in March were 13,922, reflecting an increase of 3.2%
About Toyota
Toyota (NYSE:TM) has been part of the cultural fabric of North America for nearly 70 years and is committed to advancing next-generation sustainable mobility through our Toyota and Lexus brands, as well as our more than 1,800 dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s North Carolina plant began assembling automotive batteries for electric vehicles.
For more information about Toyota, visitwww.ToyotaNewsroom.com.
Media Contact:
Derrick Brown
[emailprotected]
|
TOYOTA US SALES SUMMARY |
||||||||
|
March 2026 |
||||||||
|
— MES ACTUAL — |
— CALENDAR YEAR TO DATE — |
|||||||
|
2026 |
2025 |
% DSR |
% VOL |
2026 |
2025 |
% DSR |
% VOL |
|
|
TOTAL TMNA |
211,617 |
231,336 |
-4.9 |
-8.5 |
569,420 |
570,270 |
-0.1 |
-0.1 |
|
TOTAL DIV. TOYOTA |
182,606 |
196,241 |
-3.2 |
-6.9 |
488,468 |
487,227 |
0.3 |
0.3 |
|
TOTAL DIV. LEXUS |
29,011 |
35,095 |
-14.0 |
-17.3 |
80,952 |
83,043 |
-2.5 |
-2.5 |
|
COROLLA |
23,210 |
21,495 |
12.3 |
8.0 |
62,574 |
55,456 |
12.8 |
12.8 |
|
SUPRA |
357 |
179 |
107.4 |
99.4 |
919 |
421 |
118.3 |
118.3 |
|
GR86 (INCL FR-S) |
605 |
1,146 |
-45.1 |
-47.2 |
2,046 |
2,777 |
-26.3 |
-26.3 |
|
MIRAI |
15 |
0.0 |
0.0 |
63 |
33 |
90.9 |
90.9 |
|
|
CROWN |
842 |
986 |
-11.2 |
-14.6 |
2,941 |
2,236 |
31.5 |
31.5 |
|
PRIUS |
2,941 |
7,258 |
-57.9 |
-59.5 |
9,737 |
16,653 |
-41.5 |
-41.5 |
|
CAMRY |
30,680 |
29,661 |
7.6 |
3.4 |
78,255 |
70,308 |
11.3 |
11.3 |
|
TOTAL DIV. TOYOTA AUTOS |
58,651 |
60,725 |
0.4 |
-3.4 |
156,537 |
147,885 |
5.9 |
5.9 |
|
IS |
2,003 |
2,139 |
-2.6 |
-6.4 |
5,045 |
4,779 |
5.6 |
5.6 |
|
RC |
39 |
186 |
-78.2 |
-79.0 |
200 |
452 |
-55.8 |
-55.8 |
|
ES |
418 |
4,020 |
-89.2 |
-89.6 |
3,044 |
9,198 |
-66.9 |
-66.9 |
|
LS |
5 |
140 |
-96.3 |
-96.4 |
143 |
420 |
-66.0 |
-66.0 |
|
LC |
111 |
149 |
-22.5 |
-25.5 |
324 |
519 |
-37.6 |
-37.6 |
|
TOTAL DIV. LEXUS AUTOS |
2,576 |
6,634 |
-59.6 |
-61.2 |
8,756 |
15,368 |
-43.0 |
-43.0 |
|
TOTAL TMNA CARS |
61,227 |
67,359 |
-5.5 |
-9.1 |
165,293 |
163,253 |
1.2 |
1.2 |
|
C-HR BEV |
13 |
0.0 |
0.0 |
13 |
0.0 |
0.0 |
||
|
BZ |
4.019 |
1,678 |
149.1 |
139.5 |
10,029 |
5,610 |
78.8 |
78.8 |
|
RAV4 |
21,693 |
41,509 |
-45.6 |
-47.7 |
59,869 |
115,402 |
-48.1 |
-48.1 |
|
COROLLA CROSS |
11,709 |
10,879 |
11.9 |
7.6 |
30,093 |
24,120 |
24.8 |
24.8 |
|
CROWN SIGNIA |
2,026 |
2,806 |
-24.9 |
-27.8 |
5,293 |
7,908 |
-33.1 |
-33.1 |
|
VENZA |
1 |
39 |
-97.3 |
-97.4 |
4 |
672 |
-99.4 |
-99.4 |
|
HIGHLANDER |
6,131 |
5,523 |
15.4 |
11.0 |
15,783 |
12,017 |
31.3 |
31.3 |
|
GRAND HIGHLANDER |
13,895 |
10,959 |
31.9 |
26.8 |
34,607 |
25,719 |
34.6 |
34.6 |
|
4RUNNER |
12,380 |
6,980 |
84.4 |
77.4 |
33,244 |
8,435 |
294.0 |
294.1 |
|
SEQUOIA |
2,218 |
1,896 |
21.7 |
17.0 |
6,382 |
5,107 |
25.0 |
25.0 |
|
LAND CRUISER |
2,719 |
5,860 |
-51.7 |
-53.6 |
8,083 |
15,416 |
-47.6 |
-47.6 |
|
TOTAL DIV. TOYOTA All Terrain (SUV) |
76,804 |
88,129 |
-9.4 |
-12.9 |
203,400 |
220,406 |
-7.7 |
-7.7 |
|
SIENNA |
9,204 |
9,033 |
6.0 |
1.9 |
24,652 |
23,561 |
4.6 |
4.6 |
|
TACOMA |
24,998 |
23,949 |
8.6 |
4.4 |
69,263 |
59,825 |
15.8 |
15.8 |
|
TUNDRA |
12,949 |
14,405 |
-6.5 |
-10.1 |
34,616 |
35,550 |
-2.6 |
-2.6 |
|
TOTAL DIV. TOYOTA PICKUP |
37,947 |
38,354 |
2.9 |
-1.1 |
103,879 |
95,375 |
8.9 |
8.9 |
|
TOTAL DIV. TOYOTA TRUCKS |
123,955 |
135,516 |
-4.9 |
-8.5 |
331,931 |
339,342 |
-2.2 |
-2.2 |
|
UX |
1,242 |
988 |
30.7 |
25.7 |
2,283 |
2,525 |
-9.6 |
-9.6 |
|
NX |
4,772 |
7,077 |
-29.9 |
-32.6 |
13,219 |
17,992 |
-26.5 |
-26.5 |
|
RZ |
1,842 |
705 |
171.7 |
161.3 |
4,456 |
1,454 |
206.5 |
206.5 |
|
RX |
10,964 |
10,452 |
9.1 |
4.9 |
29,336 |
24,716 |
18.7 |
18.7 |
|
TX |
4,822 |
4,584 |
9.4 |
5.2 |
12,489 |
10,045 |
24.3 |
24.3 |
|
GX |
2,142 |
3,922 |
-43.2 |
-45.4 |
8,565 |
9,239 |
-7.3 |
-7.3 |
|
LX |
651 |
733 |
-7.6 |
-11.2 |
1,848 |
1,704 |
8.5 |
8.5 |
|
TOTAL DIV. LEXUS TRUCKS |
26,435 |
28,461 |
-3.4 |
-7.1 |
72,196 |
67,675 |
6.7 |
6.7 |
|
TOTAL TMNA TRUCKS |
150,390 |
163,977 |
-4.6 |
-8.3 |
404,127 |
407,017 |
-0.7 |
-0.7 |
|
Sales days |
25 |
26 |
75 |
75 |
||||
|
DSR = Daily Sales Rate |
||||||||
|
TOYOTA ELECTRIC VEHICLE SALES SUMMARY IN THE USA |
||||||||
|
March 2026 |
||||||||
|
— MES ACTUAL — |
— CALENDAR YEAR TO DATE — |
|||||||
|
2026 |
2025 |
% DSR |
% VOL |
2026 |
2025 |
% DSR |
% VOL |
|
|
TOYOTA PRIUS HYBRID |
1,730 |
5,727 |
-68.6 |
-69.8 |
6,923 |
12,893 |
-46.3 |
-46.3 |
|
TOYOTA PRIUS PLUG-IN HYBRID |
1,211 |
1,531 |
-17.7 |
-20.9 |
2,814 |
3,760 |
-25.2 |
-25.2 |
|
TOYOTA COROLLA HYBRID |
4,359 |
5,529 |
-18.0 |
-21.2 |
12,175 |
14,523 |
-16.2 |
-16.2 |
|
TOYOTA CAMRY HYBRID |
30,680 |
29,655 |
7.6 |
3.5 |
78,247 |
70,281 |
11.3 |
11.3 |
|
TOYOTA MIRAI |
15 |
0.0 |
0.0 |
63 |
33 |
90.9 |
90.9 |
|
|
TOYOTA CROWN |
842 |
986 |
-11.2 |
-14.6 |
2,941 |
2,236 |
31.5 |
31.5 |
|
TOYOTA SIENNA HYBRID |
9,202 |
9,031 |
6.0 |
1.9 |
24,649 |
23,559 |
4.6 |
4.6 |
|
TOYOTA 4RUNNER HYBRID |
2,433 |
147 |
1,621.0 |
1,555.0 |
7,421 |
147 |
4,948.0 |
4,948.0 |
|
TOYOTA HIGHLANDER HYBRID |
4,953 |
3,017 |
70.7 |
64.2 |
11,991 |
6,641 |
80.6 |
80.6 |
|
TOYOTA GRAND HIGHLANDER HYBRID |
8,275 |
4,695 |
83.3 |
76.3 |
20,532 |
10,985 |
86.9 |
86.9 |
|
TOYOTA SEQUOIA HYBRID |
2,218 |
1,896 |
21.7 |
17.0 |
6,382 |
5,107 |
25.0 |
25.0 |
|
TOYOTA LAND CRUISER HYBRID |
2,719 |
5,860 |
-51.7 |
-53.6 |
8,083 |
15,416 |
-47.6 |
-47.6 |
|
TOYOTA BZ BEV |
4.019 |
1,678 |
149.1 |
139.5 |
10,029 |
5,610 |
78.8 |
78.8 |
|
TOYOTA RAV4 HYBRID |
21,111 |
14,524 |
51.2 |
45.4 |
37,409 |
49,513 |
-24.4 |
-24.4 |
|
TOYOTA RAV4 PLUG-IN HYBRID |
156 |
2,631 |
-93.8 |
-94.1 |
1,395 |
6,355 |
-78.0 |
-78.0 |
|
TOYOTA COROLLA CROSS HYBRID |
912 |
4,223 |
-77.5 |
-78.4 |
3,118 |
8,900 |
-65.0 |
-65.0 |
|
TOYOTA CROWN SIGNIA |
2,026 |
2,806 |
-24.9 |
-27.8 |
5,293 |
7,908 |
-33.1 |
-33.1 |
|
TOYOTA VENZA HYBRID |
1 |
39 |
-97.3 |
-97.4 |
4 |
672 |
-99.4 |
-99.4 |
|
TOYOTA TACOMA HYBRID |
2,368 |
2,667 |
-7.7 |
-11.2 |
6,887 |
5,996 |
14.9 |
14.9 |
|
TOYOTA TUNDRA HYBRID |
2,270 |
2,478 |
-4.7 |
-8.4 |
6,012 |
5,380 |
11.7 |
11.7 |
|
LEXUS ES HYBIRD |
16 |
1,618 |
-99.0 |
-99.0 |
149 |
3,524 |
-95.8 |
-95.8 |
|
LEXUS UX HYBRID |
1,242 |
988 |
30.7 |
25.7 |
2,283 |
2,525 |
-9.6 |
-9.6 |
|
LEXUS LX HYBRID |
297 |
209 |
47.8 |
42.1 |
832 |
317 |
162.5 |
162.5 |
|
LEXUS NX HYBRID |
2,610 |
2,625 |
3.4 |
-0.6 |
6,759 |
7,646 |
-11.6 |
-11.6 |
|
LEXUS NX PLUG-IN HYBRID |
1,201 |
1,143 |
9.3 |
5.1 |
3,229 |
2,656 |
21.6 |
21.6 |
|
LEXUS RZ BEV |
1,842 |
705 |
171.7 |
161.3 |
4,456 |
1,454 |
206.5 |
206.5 |
|
LEXUS RX HYBRID |
4,847 |
4,183 |
20.5 |
15.9 |
12,251 |
10,635 |
15.2 |
15.2 |
|
LEXUS RX PLUG-IN HYBRID |
860 |
1,059 |
-15.5 |
-18.8 |
2,045 |
2,037 |
0.4 |
0.4 |
|
LEXUS TX HYBRID |
932 |
884 |
9.6 |
5.4 |
2,679 |
1,928 |
39.0 |
39.0 |
|
LEXUS TX PLUG-IN HYBRID |
74 |
70 |
9.9 |
5.7 |
221 |
137 |
61.3 |
61.3 |
|
LEXUS LS HYBRID |
1 |
5 |
-79.2 |
-80.0 |
1 |
18 |
-94.4 |
-94.4 |
|
LEXUS LC HYBRID |
0.0 |
0.0 |
2 |
4 |
-50.0 |
-50.0 |
||
|
TOTAL TMNA Electric Vehicles |
115,422 |
112,609 |
6.6 |
2.5 |
287,276 |
288,797 |
-0.5 |
-0.5 |
|
TOTAL TOYOTA Electric Vehicles |
101,500 |
99,120 |
6.5 |
2.4 |
252,369 |
255,916 |
-1.4 |
-1.4 |
|
TOTAL LEXUS Electric Vehicles |
13,922 |
13,489 |
7.3 |
3.2 |
34,907 |
32,881 |
6.2 |
6.2 |
|
TMNA TOTAL SALES AVERAGE |
54.5% |
48.7% |
50.5% |
50.6% |
||||
|
Sales days |
25 |
26 |
75 |
75 |
||||
Photo – https://mma.prnewswire.com/media/2948273/TMNA_2026_Q1_Sales.jpg
Logo – https://mma.prnewswire.com/media/439685/5896641/Toyota_Corp_Red_Logo.jpg
FUENTE Toyota Motor North America