/PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic-owned food company in the United States, celebrates its 90th anniversary with title sponsorship of the tour TOUR TO THE SUN 2026 by Carlos Viveswhich pays tribute to music, culture and community throughout the country, and donates $50,000 to the Tras La Perla Foundation, supporting initiatives that promote children’s education, cultural pride and sustainable social development in Colombia.
Goya Foods celebrates its 90 years by sponsoring Carlos Vives’ “TOUR AL SOL 2026” tour and donates $50,000 to children and families in need (PRNewsfoto/Goya Foods)
“Music and food have the power to bring people together in meaningful ways,” he said. Rafael Toro, national director of public relations at Goya Foods. “Partnering with Carlos Vives for the TOUR AL SOL allows us to celebrate our shared cultural heritage, while supporting the important work of the Tras La Perla Foundation and its mission to generate positive and lasting change in communities through our Goya Gives initiative.”
Bringing this shared vision to life, the collaboration unites two iconic names who share a passion for uniting families and communities through culture and tradition. Carlos will visit high school students in schools in Miami and Texas, inspiring and empowering the next generation through music and cultural connection. “For me, music has always been about connection and purpose,” said Carlos Vives. “I am grateful to collaborate with Goya Foods in celebrating its 90th anniversary, and with a company that understands the importance of community and giving back to society, and to continue supporting together the work of the Tras La Perla Foundation.”
As part of this collaboration, Carlos Vives’ TOUR AL SOL 2026 tour kicks off on April 16 in Toronto, Ontario, with stops in 12 major cities in the United States and Canada, including New York, Dallas, Chicago, Boston, Los Angeles and Miami, produced by Cárdenas Marketing Network (CMN). The tour also serves to promote Vives’ upcoming album, EL ÚLTIMO DISCO, scheduled for release on May 1, 2026, a project that represents a return to what really matters: authenticity, musical talent and emotional connection.
Goya Foods continues to celebrate its 90-year legacy of supporting communities and cultural initiatives through its Goya Gives initiative. As part of celebrating this milestone, Goya Foods also donated one million pounds of food on the 90th day of the year, contributing to communities in need in the United States, Puerto Rico and Spain. For more information about Goya Gives, visit www.goyagives.com
CITIES OF THE SUN TOUR 2026:
4.24.26 – New York, NY – Radio City Music Hall *
5.1.26 – Houston, TX – Smart Financial Centre *
5.2.26 – Dallas, TX – Texas Trust CU Theatre *
5.7.26 – Chicago, IL – Rosemont Theatre *
5.9.26 – Fairfax, VA – EagleBank Arena *
5.10.26 – Boston, MA – Agganis Arena *
5.14.26 – Seattle, WA – WAMU Theater
5.16.26 – Los Angeles, CA – Peacock Theater *
5.23.26 – Miami, FL – Kaseya Center *
5.24.26 – Orlando, FL – Kia Center *
*Sponsored by GOYA
For more information, dates, and tickets, please visit: cmnevents.com
About GOYA:
Founded in 1936, Goya Foods, Inc. is the largest Hispanic-owned food company in the United States, and has established itself as the leader in Latin American foods and condiments. Goya manufactures, packages and distributes more than 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central America and South America. Goya products are rooted in the culinary traditions of Hispanic communities around the world; The combination of authentic ingredients, robust seasonings and convenient preparation make Goya products ideal for every taste and table. For more information about Goya Foods, visitwww.goya.com.
About Carlos Vives:
With 18 Latin GRAMMY® Awards, two GRAMMY® Awards, the title of “Latin GRAMMY® Person of the Year” in 2024, dozens of platinum records and more than 20 million records sold worldwide, Carlos Vives has changed Latin music forever. With 30 years of musical career and billions of views and views, the Colombian singer, songwriter, actor and philanthropist remains one of the most recognized stars in the world, with a huge audience on social networks and more than 15 million monthly listeners on Spotify. In 2015, he founded the “Tras La Perla” initiative to promote sustainable development in Santa Marta and its surrounding region, and in 2016 he created the Río Grande Music School to foster new artistic experiences rooted in Colombian music and culture. True to his beloved motto, “united in diversity,” Carlos Vives has left an indelible mark on generations through his music and the promotion of Colombian culture.
About Cárdenas Marketing Network (CMN):
CMN is a leader in live entertainment. As a tour, booking, sports and multicultural marketing agency, we aim to entertain by creating unique experiences through our events. Henry Cárdenas, businessman, philanthropist and founder of CMN, is a pioneer in bringing Latin entertainment and live sporting events to the United States. The company, headquartered in Chicago with offices in Miami, operates through professionals who constantly create cutting-edge experiences and produce the best events in the country. For more information about CMN and its artist roster, visit www.cmnevents.com or follow us @cmnevents.
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SOURCE Goya Foods