Read by:
100 Industry Professionals
Read by
100 Industry Professionals
Highlights
- The real estate developer has taken its employees to London, Singapore, Thailand, Malaysia, Switzerland, Australia and Dubai.
- Till now, about 6,000 people have gone for the trip since the inception of the programme in 2013.
- It takes a dedicated team to take care of this initiative because the whole operation is complex and unimaginably hard from a visa, logistics, safety & security assurance, and compliance point of view.
- Under unfortunate cases of its employees’ demise, Casagrand takes care of their family for the next ten years by providing 50 per cent of their salary to the employee’s spouse.
- The company also guarantees the deceased employees’ children’s education till tenth grade.
- There’s also a preference for their children’s employment in the firm when the required criteria are met.
Casagrand, a leading real estate developer company, has taken the ‘work hard and party harder’ culture very seriously. “This can be our tagline. We have a party almost every quarter to celebrate achieving the milestones. Each location would have a separate party. For instance, there would be parties in Bengaluru and Chennai at the same time,” says Nageshwar PB, CHRO, Casagrand.
“Started as a very small organisation a couple of decades back, Casagrand is among the top 10 real estate developers in the country today. The two things that have really helped this organisation grow are product and people. The vision of the founder is to take care of the people who have contributed to the growth of the organisation. There’s a deep sense of belongingness and sharing in the pride of giving back to the employees. Those imprints are there in every single policy and employee experience at Casagrand,” Nageshwar adds.
Another interesting practice that Casagrand follows is that the firm declares a one-week holiday for the entire organisation once they achieve the target cycle.
As a part of celebrating the profit, Casagrand does a unique initiative of taking its employees to international destinations. This initiative was started in 2013. Till now, about 6,000 people have gone on the trip since the inception of the programme.
The company has taken its employees to various countries, including London, Singapore, Thailand, Malaysia, Switzerland, Australia and Dubai.
The first trip was to Singapore, which had close to 50 people. “Over the last 12 years, we have not missed a single year! Every year, there was an international trip. Last year, we took more than 1,000 people on the trip. In the next trip, we are aiming to take more than 1,400 people,” Nageshwar says.
It’s a one-week trip where there would be a tour guide and an itinerary, just like any other trip. The company even allows the employees to explore the places on their own for one or two days, as the whole idea is to experience and celebrate.
Casagrand has more than 5,500 employees. It has offices in Chennai, Bengaluru, Hyderabad, Pune, Coimbatore, Delhi and Dubai.
The management does the Annual Strategy Exercise every year to discuss the profit share, which also covers the bonuses (which are pre-declared). This is above the variable pay, and everybody who goes for the international trip will automatically get anywhere between two to three months of bonus.
Commenting on the objective behind this, Nageshwar says, “The idea is to align everybody towards one common purpose. There is a complete strategic alignment of the people. We cannot reach out to 5,000 people and converse about the common purpose. Instead, we garner the entire organisation towards the performance target, like sales target, construction target, etc. The firm communicates the target range and rewards to be expected for achieving that for the year.”
Criteria to be selected for the trip
The criteria to attend the trip are that the company has to perform well for the year, and the employees have to individually meet their KRAs. Employees who have completed one year as per the cut-off date (May 14th of every year) in the firm are considered eligible for the
- By
Avanthika P,
- Published On May 2, 2025 at 07:47 AM IST