xt of the customer relationship, is this a first-time buyer or someone who buys from us weekly?
“Then we need to decide what to do. If somebody is at the checkout and we are worried they may not complete the transaction; let’s decide to offer them free shipping or insurance on the delivery.
“Then we need to take action by following through on the decision and actually presenting a different message at that moment.”
Charlesworth says SAS is one of the few organisations that can help in all four stages without the need to connect to other applications. This makes it easy for customers to remain agile, do AB testing, try a recommendation algorithm, experiment, and learn more.
And the more you learn, the more you sell. Charlesworth says that the intelligent use of AI has resulted in his clients typically achieving an impressive 10 – 20 per cent increase in revenue.